The Secfi Brand Evolution was a process of refining and building upon the existing brand and strategy. The project's ultimate goal was to enhance the brand to allow for the growth of new product offerings and services. 

The existing brand relied heavily on the photography of start-up employees to tell the story. The goal was to find a way to modernize this approach and add a layer of uniqueness. In order to let users see that, Secfi is a technology-focused company offering digital products and services while still adhering to the human aspect that photography brings. The solution was to bring in UI elements and cards, tweak the color scheme and usage, and allow the product dashboard and interface to be more prominent throughout the branding.