Project role
Project Lead
Visual Identity
UI Design
Client
Secfi
The Secfi Brand Evolution was a process of refining and building upon the existing brand and strategy. The project's ultimate goal was to enhance the brand to allow for the growth of new product offerings and services.
The existing brand relied heavily on the photography of start-up employees to tell the story. The goal was to find a way to modernize this approach and add a layer of uniqueness. In order to let users see that, Secfi is a technology-focused company offering digital products and services while still adhering to the human aspect that photography brings. The solution was to bring in UI elements and cards, tweak the color scheme and usage, and allow the product dashboard and interface to be more prominent throughout the branding.
Project role
Project Lead
Visual Identity
UI Design
Client
Secfi
The Secfi Brand Evolution was a process of refining and building upon the existing brand and strategy. The project's ultimate goal was to enhance the brand to allow for the growth of new product offerings and services.
The existing brand relied heavily on the photography of start-up employees to tell the story. The goal was to find a way to modernize this approach and add a layer of uniqueness. In order to let users see that, Secfi is a technology-focused company offering digital products and services while still adhering to the human aspect that photography brings. The solution was to bring in UI elements and cards, tweak the color scheme and usage, and allow the product dashboard and interface to be more prominent throughout the branding.
Project role
Project Lead
Visual Identity
UI Design
Client
Secfi
The Secfi Brand Evolution was a process of refining and building upon the existing brand and strategy. The project's ultimate goal was to enhance the brand to allow for the growth of new product offerings and services.
The existing brand relied heavily on the photography of start-up employees to tell the story. The goal was to find a way to modernize this approach and add a layer of uniqueness. In order to let users see that, Secfi is a technology-focused company offering digital products and services while still adhering to the human aspect that photography brings. The solution was to bring in UI elements and cards, tweak the color scheme and usage, and allow the product dashboard and interface to be more prominent throughout the branding.
PROJECT ROLE
Creative lead
User Experience
UI Design
Client
Secfi
This homepage redesign aimed to improve the overall user experience, bring in elements from the recent brand evolution, and present Secfi as a technology-focused company. One challenge the initial design faced was that the website did not clearly describe the services and products Secfi offered. This required a complete overhaul of the navigation and layout. To accomplish this, I worked closely with the various stakeholders to understand their needs and pain points. As a result, the new website produced higher user engagement and a considerable increase in sign-ups on both mobile and desktop.
PROJECT ROLE
Creative lead
User Experience
UI Design
Client
Secfi
This homepage redesign aimed to improve the overall user experience, bring in elements from the recent brand evolution, and present Secfi as a technology-focused company. One challenge the initial design faced was that the website did not clearly describe the services and products Secfi offered. This required a complete overhaul of the navigation and layout. To accomplish this, I worked closely with the various stakeholders to understand their needs and pain points. As a result, the new website produced higher user engagement and a considerable increase in sign-ups on both mobile and desktop.
