This homepage redesign aimed to improve the overall user experience, bring in elements from the recent brand evolution, and present Secfi as a technology-focused company. One challenge the initial design faced was that the website did not clearly describe the services and products Secfi offered. This required a complete overhaul of the navigation and layout. To accomplish this, I worked closely with the various stakeholders to understand their needs and pain points. As a result, the new website produced higher user engagement and a considerable increase in sign-ups on both mobile and desktop.