Lovesong Beauty is a natural product line offering haircare and skincare products from plant-based formulas. With Lovesong Beauty, consumers can feel confident in promoting their natural beauty as nature intended. 

This project aimed to create a beauty product and brand that speaks to the mature and refined consumer who proudly displays Lovesong on their vanity. Entirely family-funded and independently operated, Lovesong seeks to be a warm, welcoming voice inviting consumers to become members of the clean beauty community. Merging classic luxury with modern care for the body and our Earth.

Without ascribing to the overly eco vibe, the project involved exploring looks that honored the simple, elegant beauty found in nature. The result became an inviting design system incorporating soft hues, botanical-inspired graphics, and a natural photography style.

Many of the these products are now being sold in Anthropologie.

Check them out here